This case study highlights how a large property management group improved employee engagement and benefits enrollment with Kapnick’s help. By addressing challenges caused by a dispersed workforce, Kapnick implemented solutions that boosted engagement and doubled benefits participation.
THE PROBLEM
A Michigan-based property management group with full-time and part-time employees spread across Southern and Midwestern states struggled with poor employee engagement and low benefits enrollment. The dispersed nature of their workforce made communication and engagement difficult.
THE NUMBERS
- 70% of employees are not engaged.
- High engagement increases operating income by 19.2%, while low engagement can cause revenue to drop by nearly 33%.
- Engagement is linked to:
- Decreased turnover rates
- Retaining top talent
- Increased productivity, efficiency, and profits
THE SOLUTION
Revamping Communication and Engagement
Kapnick leveraged its Assurex partners to connect with employees across the US. The team revamped communication strategies by offering:
- Local meetings and resources where employees lived
- Videos explaining enrollment options and wellness platform tutorials
- Guidance on navigating benefits platforms
These efforts led to higher satisfaction, as reflected in after-meeting surveys, and increased benefits participation. For example, 401(k) program enrollment doubled.
Adapting During the Pandemic
When the Covid-19 pandemic disrupted in-person meetings, Kapnick quickly pivoted to virtual meetings and videos. Despite the challenges, employee engagement remained consistently high.
