Employers invest heavily in benefits. Yet many employees do not understand what they have or how to use it. The problem usually is not the benefits themselves. It is the message. Strong benefits communication closes that gap, so your people actually use the programs you provide.
Strive simplifies communication through customized Wellbeing at Work Communication Packages that drive understanding, increase utilization and support employee wellbeing, all while helping organizations maximize the value of their benefits investment.
The Communication Gap Employers Face
This is one of the most common challenges we hear from employers. They offer valuable resources, from wellness programs to employee assistance programs. Still, employees say they did not know those resources existed. Busy schedules, dense documents and one-time announcements all contribute. When information arrives once a year during open enrollment, it is easy to miss. As a result, valuable benefits go unused and employees feel less supported.
The workforce itself adds complexity. Many organizations now have remote, hybrid, frontline and shift-based employees. Each group consumes information differently. Without a thoughtful plan, entire groups can miss critical updates.
Why Benefits Communication Matters
Clear, consistent messaging pays off in several ways. First, employees make better decisions about their coverage and care. Second, participation in wellness and support programs rises. Third, employees gain a better appreciation of the total value of their compensation. That appreciation supports engagement and retention. Finally, fewer confused employees means fewer questions landing on HR’s desk.
There is also a financial angle. When employees do not use preventive care, wellness incentives or support resources, your benefits investment delivers less value. Better benefits communication helps you get more return from the programs you already fund.
How Strive Wellbeing at Work Packages Help
Many HR teams know communication matters but lack the time to build it. Kapnick Strive simplifies the work with customized Wellbeing at Work Communication Packages. These packages drive understanding, increase utilization and support employee wellbeing. Each edition features:
- Featured Topic: five key facts and five actionable resources
- Benefit Spotlight: highlighting what matters most to your employees
- Upcoming Complimentary Strive Events: keeping employees informed and engaged
- Resource Roundup: direct access to a personalized health hub
Choose the Cadence That Fits
Packages come in three levels, so you can match your communication to your goals:
- Quarterly Impact: four editions for $2,500
- Bi-Monthly Engagement: six editions for $3,500
- Monthly Momentum: 12 editions for $6,000
Because content is planned in advance, your HR team is not scrambling before every deadline. Instead, editions arrive on schedule, and employees learn to expect clear, useful updates. Over time, that consistency builds trust.
Start the Conversation With Your Team
Your benefits only work if your people know about them. A thoughtful benefits communication plan helps employees feel informed, supported and valued. Contact Kapnick Strive at strive@kapnick.com to learn how a Wellbeing at Work package can help your team get more from their benefits.
